Visitor Attraction Reports

The tourism sector is of vital importance to the Scottish economy – the latest figures indicate approximate expenditure from overnight visitors was £4.9 billion and expenditure from day visitors was £3.9 billion in 2015. Employment in the tourism-related industries sector (as measured by the Scottish Government's Sustainable Tourism Growth Sector) in Scotland was 217,000 in 2015 - accounting for around 8.5% of employment in Scotland.

The Moffat Centre is in the unique position of holding the most comprehensive and up to date data on Scottish visitor attractions. Our data informs a number of economic and forecasting models at both local and national level and is used by individual accommodation providers as a benchmarking tool

Find out how your organisation can benefit

Attractions that participate in the project can access to data from zero cost to the organisation, providing participants a matchless insight into the analysis of the visitor economy at a national and regional level.